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THE MARKET UNIVERSITY COLOR PSYCHOLOGY CHART |
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White |
White is neutral. It is a 'summer color' because it reflects
light, so it generally keeps cool. due to its place in the color
spectrum, it goes with everything. White implies purity,
innocence, cleanliness. Associated with cleanliness, class, and
modern simplicity in interior design. You can never be
offensive with white. |
|
Black |
Black traps heat, making it unpopular in the summer. It is the
color of power, authority, and reliability. Ironically, it is
also the color of despair and mourning, submission to men by
women, and submission to God by men. Like white, Black also
goes with everything, and is associated with style and
sophistication in fashion and interior design. |
|
Red |
Anything in red immediately gets your attention -words, objects,
clothing- Red is the best color for furniture and accents,
because our eyes are naturally drawn to it. It is used for
emergency signs because of its attention commanding quality.
Red symbolizes heat, power, aggression, sex, passion, love,
excitement. The color red alone can elevate your blood pressure
and heart rate. A red room can make you lose track of time
because it makes people anxious and excited, thus, many bars and
casinos choose the color red. It will also make you want to
eat. Restaurants frequently use red for its appetite
stimulating quality. Red stimulates you to make quick
decisions. Red clothing will get you noticed, but it will also
make you appear heavier. Because of its intensity factor, you
will appear 'larger than life'. |
|
Blue |
Blue is the opposite of red. Blue relaxes the nervous system,
produces tranquility, peaceful, causes you to be more
contemplative. In blue rooms people are more productive, score
higher on tests, retain more information, have better
concentration. People can lift heavier weights in blue rooms.
Although blue has productivity enhancing qualities, dark shades
of blue can be cold and depressing. Blue food is rare in
nature, and early man identified blue food as spoiled, so we
developed a natural repulsion to blue food as a safety net.
Pretty cool huh? |
|
Green |
Green generally reminds you of money and nature. Green is the
easiest color on the eye and can improve vision. Green makes
you relax, so it is used in hospitals, and "green rooms" where
TV shows have guests wait so they can relax before an
interview...although most "greenrooms" are actually not green at
all. |
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Pink |
Pink is the most romantic color. But be careful...before you
paint your love nest pink, it is also tranquilizing. Pink makes
you calm, and reduces aggression. In fact, research has found
that even if you try to be aggressive in a pink room, your heart
muscles cannot race fast enough. Pink saps your energy.
Amazingly, pink is tranquilizing even to the color blind. |
|
Orange |
Ahhh orange orange orange. Orange is very unassuming right?
Who even puts much thought into the color orange? Well,
advertisers and marketers. Orange can make an expensive product
seem more affordable. It can also make a product appear to be
suitable for everyone. It works in the background like a
subliminal carrot on a stick. |
|
Brown |
More men say brown is their favorite color. Shades of brown
create a neutral, earthy, comfortable atmosphere. You think of
reliability, genuineness, credibility, strength, and maturity
when you see brown. |
|
Yellow |
O.k., yellow is an enigma. On one hand, it is warm, playful,
cheerful, optimistic. On the other hand, in yellow rooms adults
lose their tempers and babies cry for no reason. Yellow is the
most eye-fatiguing color, because light is reflected and
amplified by it, which creates excessive stimulation of the
eyes. Yellow also speeds your metabolism. Choice of shade is
the key when choosing yellows, because brighter yellows conjure
feelings of optimism, but darker, dingy yellows imply caution,
sickness, even decay. Cheerful sunny bright yellow is actually
the number one most visible attention getting color. |
|
Purple |
Luxury, wealth, sophistication, passion, romance, royalty,
feminine
©2005 Market
University |
|
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THE MARKET UNIVERSITY SHAPE AND COLOR PREFERENCE
CHART
|
|
SHAPES |
|
CONSUMER |
VISIBILITY |
RETENTION |
PREFERENCE |
ASSOCIATION
|
|
CIRCLE
MALE |
HIGH |
HIGH |
LOW |
FEMININE,
SOFT, WEAK |
|
CIRCLE
FEMALE |
HIGH |
HIGH |
HIGH |
TENDER,
LOVING, WARM |
|
SQUARE
MALE |
LOW |
LOW |
HIGH |
SOLID,
PREDICTABLE, SURE |
|
SQUARE
FEMALE |
LOW |
LOW |
LOW |
BRITTLE,
HARD, ABRASIVE |
|
TRIANGLE
MALE |
HIGH |
HIGH |
LOW |
MYSTERIOUS,
EXCITING, POWERFUL |
|
TRIANGLE
FEMALE |
HIGH |
HIGH |
LOW |
FORCEFUL,
THREATENING, DANGER, FEMININE |
|
OVAL BOTH |
HIGH |
HIGH |
HIGH |
DEEP-SEATED
ASSOCIATIONS OF SECURE PLEASURABLE EXPERIENCES |
|
COLORS |
|
CONSUMER |
VISIBILITY |
RETENTION |
PREFERENCE |
ASSOCIATION
|
|
BLUE MALE |
LOW |
LOW |
HIGH |
RELIABLE,
INTELLIGENT, SECURE |
|
BLUE
FEMALE |
LOW |
LOW |
LOW |
DEPRESSING,
BUSINESS-LIKE, LEADERSHIP |
|
PINK MALE |
LOW |
LOW |
LOW |
CALM,
RELAXING, FEMININE |
|
PINK
FEMALE |
LOW |
LOW |
HIGH |
THERAPEUTIC,
FEMININE |
|
BLACK
BOTH |
LOW |
LOW |
HIGH |
MALE: RICH
FEMALE:
SENSUOUS |
|
WHITE
BOTH |
HIGH |
LOW |
LOW |
PURE, CLEAN |
|
RED BOTH |
HIGH |
HIGH |
HIGH |
MALE:
DANGER, BARGAIN, EXCITEMENT
FEMALE:
WARM, INTIMATE |
|
YELLOW
BOTH |
HIGH |
HIGH
|
LOW |
SUN,
OUTDOORS |
|
BROWN
BOTH |
LOW |
LOW |
HIGH |
RICH, EARTHY |
|
GREEN
BOTH |
LOW |
LOW |
LOW |
MONEY,
LEISURE |
|
ORANGE
BOTH |
HIGH |
HIGH |
LOW |
BEAUTIFUL,
WARM |
|
GRAY BOTH
|
LOW |
LOW |
HIGH |
SECURITY
©2005 Market
University |
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