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Articles

Protect Your Invention - 2 Inexpensive Legal Ways - by Arik J. Bannister- There are two legal ways to protect your invention that you will want to consider before spending thousands of dollars on a patent. But before we get into that, you need to understand how intellectual property rights work....Read entire article

Effectively pitching your invention - by Arik J. Bannister- Whether your goal is to land a licensing deal with a major manufacturer, sell your product to Walmart™, or find an investor with deep pockets to fund your project, you will need to create a proposal to convince someone to do something. Your proposal must convince your target that your product will benefit them somehow.  Entrepreneurs lose sight of this when trying to sell or license their products.  No one wants to know how cool or great your idea is, they want to know that people will buy it...Read entire article

Manufacturing your invention - by Arik J. Bannister - If you are planning to manufacture and sell your invention on your own, this is where your prototype and design plans will be really useful.  Manufacturing can be simplified when you have a working prototype of your invention.  To start out, contact a manufacturer who is familiar with new product development.  That way, you will have the benefit of designers and developers who can identify and fix design flaws.  They may even offer a more effective design solution for your product...Read entire article

How to set the price of your invention - By Arik J. Bannister - When manufacturing your own product, try to keep costs as low as possible.  This seems obvious, but here is why it makes sense from a retail marketing standpoint.  The retail price for consumer products is generally 4 to 5 times the cost of production.  For instance, a hairbrush that costs $3.99 at the store costs $.79 - $.99 to manufacture.  The manufacturer (you) then sells the product for $1.60 - $2.00 to the retailer who marks it up 50% to make his profit.  Hence the $3.99 price tag...Read entire article

How color and shapes effect sales - By Arik J. Bannister - The color Pink is tranquilizing, even to the color blind.  The color Yellow can make you lose weight because it speeds up metabolism.  You can lift heavier weights in Blue rooms.  The color Green improves eyesight.  Advertisers rely heavily on understanding color psychology, because utilized properly, colors can control the masses to a certain extent…and smart marketers do just that...Read entire article

Using press to sell your invention - By Arik J. Bannister - Advertising with a budget may or may not be effective, it all depends on a number of variables.  Our focus, however, will be on how to advertise for free.  Free advertising is always more effective than paid advertising.  When we say “Free Advertising”, we are referring, of course, to getting press.  When potential customers see something about your product or company in an advertisement, they immediately go into scrutiny mode.  They know they are being sold something...Read entire article

Licensing your invention - By Arik J. Bannister - No book or program on inventions would be complete without mention of licensing, however, as my goal is to empower inventors to launch and market a product on your own, licensing is a contrary route to that end.  Nevertheless, I realize that some people are not comfortable with the business end of things and would rather have someone else do the work and give them a percentage of the profits...Read entire article