Color and shape psychology:  How it affects sales
By Arik Bannister

The color Pink is tranquilizing, even to the color blind. The color Yellow can make you lose weight because it speeds up metabolism. You can lift heavier weights in Blue rooms. The color Green improves eyesight. Advertisers rely heavily on understanding color psychology, because utilized properly, colors can control the masses to a certain extent…and smart marketers do just that.

Most people are not even aware that these events are occurring every day, every minute, everywhere we go. However, direct marketers use this secret weapon to generate sales before we even realize that we are shopping.

This information is not only fun and intriguing, it will help you deliver your message more effectively by simply making your package more visible than you ever could have before. Even if you have a design company create your packaging for you, insist on including the colors and shapes that you know are proven to score high on visibility, retention, and preference.
 
Familiarize yourself with the color and shape chart provided in the Market University Product Marketing Kit, and keep the color psychology chart at hand when creating your package design. You will undoubtedly begin to recognize how this information is being used daily in advertisements and marketing, in print, on screen, online, everywhere!
 

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